Belgrade Cultural Association

Hao Qingjie, Brand Co-founder, Chief Brand Officer, and Cultural Promotion Ambassador.

SPONSOR OF THE VISIT OF THE GUIYANG CITY DELEGATION -  SANSUI DUCK


Recently, the famous specialty of Sansui duck from Sansui County, Qiandongnan Prefecture, Guizhou Province, has taken to the streets of Belgrade, the capital of Serbia located in the central Balkans of Eastern Europe, as a special gift to witness the traditional friendship and cultural exchange between China and Serbia. It has been presented to local government and cultural institutions, artists, and street residents of Belgrade for the first time. During the tasting process, San Sui Duck won unanimous praise and love from friends from all walks of life in Belgrade for its high-quality ingredients, exquisite cooking and production techniques, and unique flavors with rich layers. Many local residents were amazed by the unique taste and rich flavors of Guizhou Sansui duck after tasting its related products. Ms. Teodora, who lives in the urban area of Belgrade, said that she feels very honored to be able to taste ethnic cuisine from the distant Guizhou province of China at her doorstep. The culinary experience brought by the Three Peaks Duck satisfies all her imagination of China and Guizhou. Mr. Milinko Jelovac, President of the Belgrade Cultural Association, excitedly said in an interview, "This is the first time I have tasted the cuisine from Guizhou, China in my hometown. The taste is very unique, retaining the original flavor of the ingredients while also having a strong local flavor. I am looking forward to tasting it again in restaurants or cultural festivals in Belgrade." Dr. Alexander Gebovic from the University of Belgrade also said that through tasting, he believes that the quality and taste of the Three Spike Duck product are very suitable for the local people's dietary habits in Serbia. He hopes to strengthen the connection and cooperation with Guizhou and Three Spike in the future, so that this cuisine full of Chinese flavor and Guizhou characteristics can be recognized and loved by more Serbian people, awakening everyone's "Chinese taste buds". The, Enhance mutual recognition and integration of cultures between the two countries. It is reported that the breeding history of Sansui duck has exceeded 600 years, and it has been included in the "Catalogue of Chinese Poultry Varieties" and has obtained dual certification for national geographical indication products and trademarks. With tender meat, low cholesterol, and abundant egg products, as well as the advantages of ecological free range and standardized production, San Sui Duck has gained a certain degree of popularity and widespread market praise in domestic and international markets. This time, San Sui Duck went abroad with cultural exchanges, not only as a delicacy, but also as a business card carrying regional culture. It not only allows Serbian friends to experience Guizhou's food culture up close, but also becomes a new bridge for deepening the people to people connection between China and Serbia. The relevant person in charge of Sansui County, Qiandongnan Prefecture, Guizhou Province stated that the popularity of Sansui ducks among foreign friends indicates that Guizhou's cultural resources are fully capable of going global and driving the development of the cultural tourism industry. The phenomenon of "Three Peaks of Duck Popularizing Serbia" is a vivid example of the mutual empowerment of culture and cuisine. It not only enriches the exchange content of the 70th anniversary of the establishment of diplomatic relations between China and Serbia, but also demonstrates the unlimited potential of culture driving the cultural tourism industry and industry nurturing cultural development. In the future, Sansui County will continue to make efforts to refine and strengthen the unique food brand of Sansui Duck, and drive the development of other characteristic cultural and tourism products such as bamboo weaving in Sansui County. While further promoting rural revitalization and development through the cultural and tourism industry, more foreign friends will learn about Guizhou and fall in love with China through Sansui and food.

Deng He, Deputy Secretary-General, Guiyang Performing Arts Association.

OFFICIAL RECEPTION at August 20th, 2025 Official reception of the delegation of the City of Guiyang, China, held at the Government of the City of Belgrade. 

Meeting at the Faculty of Mechanical Engineering in Belgrade

Meeting at the beer festival

Wu Tian, Commercial Representative, Guiyang Performing Arts Association

At the Kalemegdan fortress

Ms. Wu Tian & Ms. Hao Qingjie from Guiyang on the throne of Serbia, museum exhibit

Meeting at the Belgrade City Government

Katarina Singidunum & Linda Heng

A new friendship between Serbia and China

Mr. Deng He from Guiyang on the throne of Serbia, museum exhibit

A meeting was held at the Belgrade City Hall between the delegation of the city of Guiyang and representatives of the city of Belgrade. Future cooperation in the field of culture was agreed. We are expecting the arrival of the business delegation of the city of Guiyang.

With this meeting, the city of Belgrade extended an official invitation to the Mayor of the city of Guiyang to visit Belgrade.

Katarina Singidunum exhibition in the Belgrade Cultural Association - with Coctail!

Belgrade downtown

"In front of the Belgrade Cultural Association many thanks to Deng He, Wu Tian, Hao Qingjie & Linda Heng."


Milinko Jelovac, Chairman of the Board

Guiyang visit


Belgrade 2025


Belgrade, Serbia - August 19th.23rd, 2025